Will Money find its way to Talent?
This is the third blog in the series of understanding the nature of “Talent“. The first two blogs were as follows: Talent I, Talent II.
The question we are looking to answer now is “Will Money find its way to Talent?“. This answer is important as most of the time we think that “Money finds its way to Talent or the best man in business and Customers will always find the best products over time”. Is this true? My instinctive answer is no, lets find out more about this.
Money is usually given through contacts and not to the best man in business. Usually for security. The chances of the best man to come to market would be very slim (the odds would be like 1 in 1000). Even if the person develops a product, the marketing channel would inhibit any incumbent to come in the front.
Talent is a very long-term game (years & decades of hard toil). Hence very few people would believe or back it. By the time, the talented product comes to market, the market would be already flooded with a host of inferior products at a cheaper price. This would make it very difficult for the outstanding product to go through to the customer (less visibility, less margin for distributors and retailers).
The hierarchy (politicians, established business, the common man) disallows for the talented to go ahead (Rat race). There are many reasons to this: most of all, that talent breaks down existing business relationships and tries to find new ways to reach customers as well as offers very high quality products to them. This makes the politicians, established business, the common man run for their share of apple pie. And no one likes to run when they can walk.
Hence, Customers would keep getting inferior products. The market would keep becoming inferior in quality and customers would keep on loosing faith. This also means in long-term, the extinction of our species.
So, the most important question now is, how do you channel the money to talent? Good question, lets explore in our next blogs.
Caution: This might be all theory